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Event Details
Make 2010 your best year yet!
Have you dipped your toe in the digital pool, but aren’t sure
how to start swimming? Are you ready to really start using digital
communications to build your business in 2010?
Get clear about your unique brand, how to express it, and how to
reach out to your potential customers using digital tools and
media—like your website, blog, Facebook, and LinkedIn.
In our 3-week Digital Presence and Marketing program you will:
• Learn cutting edge small business marketing techniques and discover the most cost effective small business marketing tools, marketing strategies and marketing tactics that work to attract more clients in any economy
• Work with a digital marketing expert to design a customized online marketing plan to grow your business by enhancing your digital presence
How the program works:
The program is conducted in a small group format via webinar. Each
track consists of three weekly classes as well as offline pre- and
post-session assignments.
In addition, each participant will meet 1:1 with the track leader
for 2 individual 30-minute coaching sessions to lead you through your
digital presence and marketing process.
Dates: Wednesdays -- March 24, 31 and April 7 @ 12:00 noon Eastern
Program Details: Digital Presence and Marketing, 3 weeks
Week 1: Digital Presence and Search
• Digital assessment and benchmarking
• Profiles and localization
• SEO 101
• Link building and tracking
Week 2: Blogging and Email Marketing
• How to build and host a blog for $200 a year
• How to use Wordpress
• How to source content
• Integrating your digital presence with email marketing
Week 3: Advertising and Social Media
• Advertising and social media landscape
• Custom landing pages and email addresses
• Google keywords tool and adwords
• Facebook: how to use, building a page, advertising
• LinkedIn: how to use, building a page, advertising
• Twitter: how to use, Twitter search, Twitter platforms, tracking with bit.ly
This program is for you if....
• You are a business owner and entrepreneur
• You have a vision for taking your business to the next level
• Building or enhancing your online presence is a logical next step
• What to communicate about your unique business is important to you
• The discipline of regular group sessions and 1:1 coaching appeals to you
• You are ready to get started now
Meeting details will be distributed to registered participants prior to the date of the first webinar.
For more information, please visit our website.
Hosted By
Brand Personal
Brand Personal specializes in leveraging personal brand and digital presence to help high-achieving professionals and organizations realize their goals.
